CPQ systems
- a must-have for modern industrial companies
What are CPQ systems and what are their core components?
What significance do they have for companies?
Does my company need a CPQ system?
Which practical example shows a successful use of a CPQ system?

In today’s rapidly changing business world, efficiency and precision are crucial to success. Industrial companies face the challenge of offering complex products and services that need to be customized. This is where CPQ (Configure Price Quote) systems come into play – powerful tools that can revolutionize the entire sales process. Here you will learn about the advantages and possible applications of CPQ systems.
What are CPQ systems?
CPQsystems are software solutions that automate and optimize the configuration, pricing and quoting process. They provide a user-friendly platform on which complex products can be configured, precise prices calculated and customized quotations created – all in real time. The core components of a CPQ system include:
Configure
Enables easy selection and customization of products according to specific customer requirements and rules.
Price
Automatically calculates the optimum price for individual products, taking into account discounts, special promotions and individual price agreements.
Quote
All information is compiled and a precise offer is calculated, which is clearly and uniformly designed.
What is the importance of CPQ systems?
The introduction of a CPQ system brings numerous benefits that can have a direct impact on a company’s competitiveness and profitability:
- Increased efficiency:CPQ systems significantly reduce the time required to prepare quotations. Sales staff can concentrate on sales and customer care instead of wasting time on manual processes. Customers and dealers can create quotes themselves.
- Error reduction:By automating and standardizing the sales process, human error is minimized. This leads to more accurate quotes and fewer rework.
- Faster time to market:Companies can respond more quickly to customer requests and bring their products and services to market faster, which is a key competitive advantage.
- Improved customer experience:CPQ systems make it possible to create customized offers that exactly meet the customer’s needs. This leads to higher customer satisfaction and stronger customer loyalty.
When should you consider a CPQ system?
If any of the following points apply to you, you should seriously consider a CPQ system.
- Errors creep into your quotes.
- It often takes you several days, if not weeks, to create quotations. The competition is often faster.
- New sales staff can’t create quotes straight away due to a lack of knowledge.
- Your sales team is not always able to convince the customer.
- You cannot visualize your individual products and present them to your customers.
- Data maintenance is time-consuming and has to be done manually.
- Your customers’ experience is only mediocre.
Practical examples of CPQ systems in the industry
A successful example of the implementation of a CPQ system can be found at a leading mechanical engineering company. Before the introduction of the CPQ system, the sales team often needed several days to create complex quotations. After implementation, this process was reduced to a few hours. This not only led to faster processing of customer inquiries, but also to a significant increase in sales figures.
Future prospects and trends
CPQ systems are not just a passing trend, but are constantly evolving. Current trends include the integration of artificial intelligence (AI) and machine learning to make predictions and provide personalized recommendations. In addition, CPQ systems are increasingly being networked with other business software solutions such as ERP and CRM systems to ensure seamless data integration.
Conclusion
CPQ systems are an essential tool for modern industrial companies looking to increase efficiency, reduce errors and better serve their customers. Investing in a CPQ system is not only a step towards digitalization, but also a strategic advantage in a highly competitive market. It’s time for business leaders to recognize the possibilities of this technology and use it to lead their company into the future.
Does this sound like exactly what your company needs to take itself to a new level?
Then we are the right partner for you! Arrange a free, no-obligation initial consultation with us. We will answer all your questions, advise you and pass on our tips.
Or find out more about our CPQ system salecombs here. Our sales web platform takes your sales to a new level. You decide which functions your platform needs. Among other things, it enables worldwide access to all information about your products for your team and your customers. Customers can create quotes themselves in just a few seconds or configure products independently. Find out more about other functions and benefits here!